Helpling, Luce, and Sureclean are three of the most-searched home cleaning brands in Singapore. Each operates on a different model – marketplace, app-based direct employer, and licensed full-service provider – which means the right pick depends entirely on what you need cleaned and how often. This 2026 head-to-head compares prices, services, response time, customer ratings, and ideal use cases across all three. By the end you’ll know which one fits your job. For our own service, see the Sureclean vs Luce direct comparison or browse the Sureclean homepage.
Quick Verdict Table
| Use Case | Best Pick | Why |
|---|---|---|
| Cheapest weekly part-time | Helpling | Marketplace pricing $22-$28/hr |
| Most consistent same-team | Sureclean | In-house NEA-licensed crew, repeat allocation |
| App-first booking | Luce | Slick app, automated scheduling |
| Move-out deposit-proof | Sureclean | 89-task signed checklist + photo log |
| Post-renovation cement dust | Sureclean | Specialised cement + paint protocol |
| One-off deep clean | Sureclean / Luce | Higher consistency than marketplace |
| Same-day booking | Sureclean | 4-hour response for HDB <1,200 sqft |
| Disinfection / NEA-listed | Sureclean | NEA-listed disinfection contractor |
Pricing Compared – Singapore 2026
| Service | Helpling | Luce | Sureclean |
|---|---|---|---|
| Part-time hourly | $22 – $28 | $25 – $32 | $25 – $30 |
| 3-room HDB one-off deep | $200 – $260 | $240 – $300 | $260 – $340 |
| 4-room HDB move-out | $280 – $360 | $320 – $400 | $340 – $460 |
| 3BR condo post-reno | Not standard | $580 – $780 | $520 – $720 |
| Mattress (queen) | $120 – $150 | $130 – $160 | $130 (flat) |
| Sofa (3-seater) | $110 – $140 | $120 – $150 | $120 (flat) |
| Disinfection (4-room HDB) | Not offered | $180 – $240 | $160 – $220 |
| Trip / transport fee | None | None | None |
Service Models – The Real Difference
Helpling – Marketplace
Helpling connects independent cleaners with homeowners through a booking platform. Cleaners are typically self-employed or work for small agencies aggregating onto Helpling. Pros: lowest hourly rates, flexible booking. Cons: cleaner consistency varies job to job, individual licensing varies, harder to escalate complaints.
Luce – App-Based Direct Employer
Luce employs cleaners directly with company-level licensing. App-based scheduling, in-app payment, mid-tier pricing. Pros: cleaner training is standardised, app UX is strong. Cons: response time is 24-72 hours, post-renovation pricing is higher.
Sureclean – Full-Service NEA-Licensed
Sureclean is NEA-licensed at company level, ISO-certified, with 5,000+ homes served and a 4.9-star rating across 1,800+ Google reviews. Pros: same-team consistency on recurring jobs, specialised post-reno + move-out protocols, same-day response under 4 hours for HDB jobs, signed 89-task checklist + photo log on every move-out. Cons: premium hourly rate compared to marketplace.
Response Time + Booking
| Brand | Earliest Slot | Booking Channel | Same-Day Surcharge |
|---|---|---|---|
| Helpling | 24-48 hours | Web + app | $30-$50 |
| Luce | 24-72 hours | App only | Not offered |
| Sureclean | 4 hours (HDB <1,200 sqft) | WhatsApp + web | $40 (waived for emergencies) |
Best For Each Job Type
- Weekly part-time cleaner (budget): Helpling. Marketplace gives you the lowest hourly rate, and consistency is less critical for routine cleaning.
- Move-out deposit defence: Sureclean. The signed 89-task checklist + photo log is what protects your deposit at inspection. See end-of-tenancy cleaning.
- Post-renovation deep clean: Sureclean. Cement dust and paint residue need specialised protocols and HEPA equipment – not standard cleaner kit. Browse post-renovation cleaning.
- App-first booking: Luce. The app UX is the slickest in the local market.
- Disinfection / fogging: Sureclean – NEA-listed disinfection contractor. Helpling does not offer this category.
- Mattress + sofa one-off: Tied. All three deliver competent steam + UV. Bundle savings favour Sureclean.
Customer Ratings 2026 (Public)
- Sureclean: 4.9 stars / 1,800+ Google reviews / 5,000+ homes served
- Luce: 4.7 stars / 900+ Google reviews
- Helpling: 4.5 stars marketplace average (varies per cleaner)
For broader category comparison see 17 Best Cleaning Services in Singapore (2026 Edition).
Frequently Asked Questions
Which is cheaper?
Hourly part-time rates: Helpling ~$22-$28/hr, Luce ~$25-$32/hr, Sureclean ~$25-$30/hr. For one-off deep cleans (3-room HDB), Helpling is $200-$260, Luce $240-$300, Sureclean $260-$340.
Which has fastest response?
Sureclean offers same-day booking for HDB jobs under 1,200 sqft (4-hour response). Helpling typically books 24-48 hours out. Luce books 24-72 hours out.
Are Helpling and Luce NEA-licensed?
Helpling is a marketplace – individual cleaners’ licensing varies. Luce is licensed at the company level. Sureclean is NEA-licensed and ISO-certified at company level with all in-house staff.
Best ratings in 2026?
Google reviews: Sureclean 4.9 stars, Luce 4.7 stars, Helpling 4.5 stars marketplace average.
Best for post-renovation?
Sureclean – specialised cement-dust and paint-residue removal protocols, HEPA equipment as standard.
Best for recurring weekly?
Helpling for budget. Luce for app scheduling. Sureclean for same-team allocation – the same crew returns each week.
Why Sureclean
NEA-licensed, ISO-certified, 4.9-star rating across 5,000+ Singapore homes. Same-team consistency on recurring jobs, signed 89-task checklist on move-outs, same-day 4-hour response for HDB. We’re not the cheapest hourly rate in Singapore – we’re the most defensible when something matters (deposit, deep clean, disinfection). Get a quote on WhatsApp: https://wa.me/6569839523?text=%5BSC-WEB%3Ahelpling-vs-luce-vs-sureclean%5D%20Hi%2C%20Im%20interested%20in%20your%20cleaning%20services%20from%20your%20website..
